Storing.com are a self storage company based in Bedford
competing in a highly competitive, mainly London based market.
Their existing brand was seen as a barrier to expansion. They were perceived as a small provincial outfit, when compared to larger competitors such as Access and Big Yellow.
We started the project with the logo, taking the existing style, which had some equity and modifying it with a more distinctive typeface and individual features. A typeface with square dots "boxes" was a hint towards the boxes that storing.com stores and a subtle hint towards the business, rather than using a literal icon.
Introducing a new colour palette to inspire trust and confidence. The two distinct box colours were developed not only to work well with the core dark blue, but also to denote the 2 main market sectors: Domestic and Commercial storage. These colours will be used extensively to make this distinction in all future work.
Corporate website
The storing.com website is usually the first brand experience their potential customers will receive. From the first image they see to the last link they click the experience of the website must communicate a high quality product and service.
The quality of the design and the usability of the website creates values in the customer’s mind that they then will directly attribute to the product and service. Thus, if the website design is of a high quality and sophisticated in style, the trust of their customers will be earnt.
The first impressions of the new storing.com website were to be professional, efficient and easy to use, thus creating a pleasant brand experience.
Consumers need to identify themselves with a product or service before they will pay money for it. We enabled them to do this by picturing a range of situations the consumers might find themselves in when they need to use storing.com’s service.
Increasingly consumers define themselves by their purchasing habits. By using lifestyle shots on the website the service became much more than a solution to a problem, it became a lifestyle choice.
Brands that want to succeed in the modern market place must appeal to this aspirational sector, as more and more people identify with this sector. Businesses must effectively “trade up” to these customers.
Visit the website at www.storing.com
Packing Boxes
As an extension to their storage service, storing.com offers their customers a full range of packing materials, ranging from boxes to bubble wrap.
Here we saw the opportunity to reinforce the brand at another stage of the customers experience of the company. So on the journey from booking storage on the website to the lorry turning up at their door, the purchasing decision is reinforced throughout.
Van livery
The delivery and collection trucks used by storing.com were previously a relatively unused marketing resource. Essentially a free moving advert, we used this space to reinforce the new identity and shout loudly about the unique selling points.
The truck curtains measuring around 3.5m by 2m offered unique challenges and a certain degree of imagination at the proofing stages.
Their existing brand was seen as a barrier to expansion. They were perceived as a small provincial outfit, when compared to larger competitors such as Access and Big Yellow.
We started the project with the logo, taking the existing style, which had some equity and modifying it with a more distinctive typeface and individual features. A typeface with square dots "boxes" was a hint towards the boxes that storing.com stores and a subtle hint towards the business, rather than using a literal icon.
Introducing a new colour palette to inspire trust and confidence. The two distinct box colours were developed not only to work well with the core dark blue, but also to denote the 2 main market sectors: Domestic and Commercial storage. These colours will be used extensively to make this distinction in all future work.
Corporate website
The storing.com website is usually the first brand experience their potential customers will receive. From the first image they see to the last link they click the experience of the website must communicate a high quality product and service.
The quality of the design and the usability of the website creates values in the customer’s mind that they then will directly attribute to the product and service. Thus, if the website design is of a high quality and sophisticated in style, the trust of their customers will be earnt.
The first impressions of the new storing.com website were to be professional, efficient and easy to use, thus creating a pleasant brand experience.
Consumers need to identify themselves with a product or service before they will pay money for it. We enabled them to do this by picturing a range of situations the consumers might find themselves in when they need to use storing.com’s service.
Increasingly consumers define themselves by their purchasing habits. By using lifestyle shots on the website the service became much more than a solution to a problem, it became a lifestyle choice.
Brands that want to succeed in the modern market place must appeal to this aspirational sector, as more and more people identify with this sector. Businesses must effectively “trade up” to these customers.
Visit the website at www.storing.com
Packing Boxes
As an extension to their storage service, storing.com offers their customers a full range of packing materials, ranging from boxes to bubble wrap.
Here we saw the opportunity to reinforce the brand at another stage of the customers experience of the company. So on the journey from booking storage on the website to the lorry turning up at their door, the purchasing decision is reinforced throughout.
Van livery
The delivery and collection trucks used by storing.com were previously a relatively unused marketing resource. Essentially a free moving advert, we used this space to reinforce the new identity and shout loudly about the unique selling points.
The truck curtains measuring around 3.5m by 2m offered unique challenges and a certain degree of imagination at the proofing stages.
