When Parity Training wanted to update the look of their
training adverts for the corporate market, their brief was to create something
that inspired the reader to learn. We created a series of adverts that explored
the nature of what was being taught, rather than a factual course content
list.
Shortly after Macromedia brought out their MX suite of products. Parity Training again wanted to produce a new visual style that was fresh and contemporary, thus attracting the attention of the creative industry. We responded by creating a visual vocabulary for a series of adverts. Using silhouettes of office equipment to crop the pictures, which were then overlaid with monochrome imagery containing digital training data.
Parity Training produce a great deal of direct mail each year. When they increased their training catalogue to include Macromedia products for the first time, Parity felt that they needed a new look to attract the attention of the creative community. We responded by creating a contemporary illustration for the cover and a colour scheme that wasn’t associated with any of the corporate training programmes.
To increase customer loyalty Parity Training wanted to send their customers a quarterly magazine containing interesting articles and useful information. They wished the magazine to be able to compete with other high end magazines in both content, look and feel.
Shortly after Macromedia brought out their MX suite of products. Parity Training again wanted to produce a new visual style that was fresh and contemporary, thus attracting the attention of the creative industry. We responded by creating a visual vocabulary for a series of adverts. Using silhouettes of office equipment to crop the pictures, which were then overlaid with monochrome imagery containing digital training data.
Parity Training produce a great deal of direct mail each year. When they increased their training catalogue to include Macromedia products for the first time, Parity felt that they needed a new look to attract the attention of the creative community. We responded by creating a contemporary illustration for the cover and a colour scheme that wasn’t associated with any of the corporate training programmes.
To increase customer loyalty Parity Training wanted to send their customers a quarterly magazine containing interesting articles and useful information. They wished the magazine to be able to compete with other high end magazines in both content, look and feel.
We fulfilled this brief by being generous with white space and employing large, bleeding image areas, whilst also encompassing other brand elements to remain true to Parity brand guidelines.
