These are our top tips on why it is worth investing in logo design:
Your logo is the first impression people get of your company.
That impression ideally should be a good one. If you only want to spend £100
on a logo, generally you'll only be getting a maximum of a couple of
hours of design time. The question to ask yourself here is how much you
value your corporate identity.
Your logo might be around a long time.
Once a logo is designed it will represent your company for many years.
Think of Apple and IBM. They've been tweaked a little over the years.
But essentially they are the same classics designed years ago.
Your logo needs to be original.
Your logo should reflect your company and its personality, ethos, aims,
etc. A generic logo may not reflect these values. A cheap logo might
be clip art or downloaded icons, which could end up being used
by another company. A possible expensive re-brand could follow.
Your logo should look professional.
You wouldn’t meet a new customer in your painting clothes, but
in effect this is what a cheap logo is doing for your company. A logo
should give your company a professional image, appropriate to its needs.
Your logo should reflect the time and expertise in its
design.
You may not know the possible process involved in professionally designing
a logo:
The research. Even with a small budget,
you should expect your main competitors to be explored, so we know how
they brand themselves.
The idea generation, brainstorming, thinking
creatively.
The sketches. It's often a good idea to do it on paper first, as there
are fewer limitations here.
The options worked up on the mac.
The client review, the amends, tweaking
and further amends.
The supply of different file types, for
print, for web.
You logo is generally the initial stage in corporate branding.
The colours used, the specific fonts, the style of your logo will be
the starting point for the rest of your company's marketing materials.
And also the increasingly important Favicon, read
the latest on their design here.
If you'd like to find out how a good logo can set you apart and set you up for the future, call our marketing and design consultant for a chat on 01908 231401 or email info@travisbead.com.
N.B. Logos used in this piece were not designed by TravisBead and are used for demonstration purposes only.
