The Favicon (short for favorites icon) is the tiny logo that shows any web user, on any web browser, anywhere in the world, precisely whose site they are currently on. And whilst this icon is not strictly a logo, it is taking on the same importance as we shift more of our lives online.
So could the square Favicon begin to dictate the process of logo design? Long, text only or "logotype" designs could be left behind for square, instantly recognisable symbols that work in this smallest of spaces.
And here lies the problem for Google. Not having an instantly recognisable symbol like Apple, VW or HP, the colourful Google logotype does not reduce down and remain legible. So Google have built on their previous attempts of a capital "G" and a small blue "g", with a series of Google coloured blocks interlocking to form a "g" shape.
Is it really worth all the fuss? Well probably, yes. These little squares appear at the top of everyone's browser windows, web bookmarks and now mobile phones, PDAs, etc. They could become more important than your existing logo in the digital world, so the design of them needs to be even more well thought out.
So what makes a good Favicon?
• Keep it simple, 256 pixels is not very many
• Only using a few colours, this small square needs contrast
• Avoid small text, it will blur and will not be readable
If you need a well designed Favicon for your web site, or even a new web site, get in touch on 01908 231401 or info@travisbead.com for an informal chat.
