Briefing a designer properly
is tricky, so before you sit down with yours, download our design brief
questionnaire, to see the type of questions your designer should be
asking you.
Before we start working on any new project, we go through a solid briefing stage. This allows everyone involved in the project full understanding of what is required and helps achieve positive outcomes that are in line with expectations.
Some of the questions may seem obvious, even common sense, but it is always worthwhile asking them. Assumptions are often a cause of projects going askew. Better to have everything understood up front, even at the risk of feeling a little silly for asking the question.
Your Company
Who are your company? What is your history?
What are your business’s core aspirations?
What values does your business stand for?
What is your brand personality?
Do corporate style guidelines exist for your brand?
Your Product or Service
What is your product or service to be marketed?
History of product, how does it perform when compared against your competitors?
What is the key element that sets your product or service apart from your competition?
Who are your competition? How do they market there products or services?
Your Customers
Who is your target audience? What demographic? What lifestyle?
What is your audience intended to think/feel/know when they see this piece of marketing material?
How should they best get in touch with you?
Specifics
What is the purpose or function of this piece of marketing material?
Where is this piece of marketing material to be seen and how will it be delivered?
What is your ball-park budget for this piece of marketing material?
What needs to be avoided?
What is the intended tone of voice?
What other marketing materials exist?
Download
Design Brief pdf (60Kb)
If you'd like to discuss this document or your own marketing project further, please contact us on 01908 231401 or at info@travisbead.com.
Before we start working on any new project, we go through a solid briefing stage. This allows everyone involved in the project full understanding of what is required and helps achieve positive outcomes that are in line with expectations.
Some of the questions may seem obvious, even common sense, but it is always worthwhile asking them. Assumptions are often a cause of projects going askew. Better to have everything understood up front, even at the risk of feeling a little silly for asking the question.
Your Company
Who are your company? What is your history?
What are your business’s core aspirations?
What values does your business stand for?
What is your brand personality?
Do corporate style guidelines exist for your brand?
Your Product or Service
What is your product or service to be marketed?
History of product, how does it perform when compared against your competitors?
What is the key element that sets your product or service apart from your competition?
Who are your competition? How do they market there products or services?
Your Customers
Who is your target audience? What demographic? What lifestyle?
What is your audience intended to think/feel/know when they see this piece of marketing material?
How should they best get in touch with you?
Specifics
What is the purpose or function of this piece of marketing material?
Where is this piece of marketing material to be seen and how will it be delivered?
What is your ball-park budget for this piece of marketing material?
What needs to be avoided?
What is the intended tone of voice?
What other marketing materials exist?
Download
Design Brief pdf (60Kb)If you'd like to discuss this document or your own marketing project further, please contact us on 01908 231401 or at info@travisbead.com.
