You do not necessarily have to be an owner or consumer of these brands or their products, but recognise their virtues and aspirations.
John chose:
Apple: Great products, innovators, invented a new market place!
John Lewis: Never knowingly Undersold - Great maxim and in a time when customer service is 2nd place to profitability, they've retained their quality consistently.
BBC: Fashionably bashable at the moment, but the public service remit is still important, even more so as we move into a decentralised media.
Innocent: The setup story makes you smile and although they've become something of a corporate giant, they've managed to retain their initial charm and product quality.
TATE: The Tate Modern continues to innovate and break the mould for Art establishments. A great British success story.
If you'd like help in creating or maintaining a great brand, call our
marketing and design consultant for a chat on 01908 231401 or email info@travisbead.com
