When approached by Marian Livingstone of Livingstone
White PR to develop a seasonal magazine for a luxury car dealership, we
were
intrigued. When she casually mentioned it was a Rolls-Royce dealership, we were very excited.
Working closely with Marian and the team at Rolls-Royce Motor Cars Sunningdale, we've created a high quality magazine, which is subtle in style and ever so slightly shiny. Silver metallic ink on the titling and folios, subtle gradients on the footers and all the usual refinements of Rolls-Royce branding give the magazine a calm understated look and feel.
"We are very pleased with the result", says Marian Livingstone. "John from TravisBead offered good suggestions to issues that arose during the project. Everyone at Sunningdale is very happy with the magazine."
Working with a prestige brand and a large corporate client sometimes means getting bogged down in corporate guidelines, which can curb creativity. Rolls-Royce Motor Cars Sunningdale were very open to suggestions, as long as we kept it on brand. But just sticking the famous RR logo on the cover doesn't make it of Rolls-Royce standard. We had to be mindful of the audience, the heritage and the brand.
intrigued. When she casually mentioned it was a Rolls-Royce dealership, we were very excited.
Working closely with Marian and the team at Rolls-Royce Motor Cars Sunningdale, we've created a high quality magazine, which is subtle in style and ever so slightly shiny. Silver metallic ink on the titling and folios, subtle gradients on the footers and all the usual refinements of Rolls-Royce branding give the magazine a calm understated look and feel.
"We are very pleased with the result", says Marian Livingstone. "John from TravisBead offered good suggestions to issues that arose during the project. Everyone at Sunningdale is very happy with the magazine."
Working with a prestige brand and a large corporate client sometimes means getting bogged down in corporate guidelines, which can curb creativity. Rolls-Royce Motor Cars Sunningdale were very open to suggestions, as long as we kept it on brand. But just sticking the famous RR logo on the cover doesn't make it of Rolls-Royce standard. We had to be mindful of the audience, the heritage and the brand.
If you've got a prestige project that requires careful delivery, get
in touch on 01908 231401 or at info@travisbead.com for
an informal chat.
