Great brands are not exclusive to industry leaders. Small to Medium Enterprises (SMEs) too can have great, strong brands. But as all business should be aware, a brand needs to be developed and cared for.

Your brand is communicated to your customers via a variety of touchpoints, your business card, your brochure, the way you answer the phone, even how you and your staff behave at meetings or around the office. Where ever you come into contact with your customers your brand is on show.

"A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality." - http://en.wikipedia.org/wiki/Brand

How will we look at your brand?
Stage one: start with a company audit, educating the supplier about your business, values and vision, describing your customers, your competition, your market place position.

Stage two: development of your brand identity (logo, colour scheme, font, tone of voice, imagery, visual systems, concepts, contextualisation). This should lead to brand guidelines documentation which will allow you to educate your staff and ensure consistency going forward.

Stage three: communicating your brand via your stationery, website, PowerPoint templates, maps, form templates, document templates, advertising (print and web), direct mail (print and web), signage, livery, exhibition materials, packaging...

Stage four: How to sustain your brand (through growth and change).

Visit our portfolio section to see how we've helped various businesses build and re-build their brands, or contact us to see more.